Budgeted market size (units) 125,000
Budgeted market share 18%
Budgeted average contribution margin per unit $1.20
Actual market size (units) 100,000
Actual market share 19%
Actual average contribution margin per unit $1.22
Required:
Compute the market-share variance, the market-size variance, and the sales-quantity variance in terms of the contribution margin.
