1. Cost-based pricing assumes costs:
2. The last price a consumer paid or what they expect to pay is their:
3. Marketers of new and innovative products or services are more likely to use a price skimming strategy if:
4. While the manufacturers of the first electric cars charged relatively high prices to innovators and early adopters, they had to use a price skimming strategy because of:
5. The ____________ occurs when firms find the unit cost drops as increased volume is sold.
6. The primary reasons manufacturers offer seasonal discounts to retailers are to more easily plan production schedules and:
7. Mona is selling her artwork at a local festival. Her art is selling well, but t-shirts she had made up with her artwork are not selling. She decides to offer a package price for her art with a t-shirt included. Mona is using:
8. Retailers might offer targeted coupons to loyal customers using kiosk-type technology and ____________.
9. If a telecommunications company drastically cut their price for cellular phone service in order to eliminate local competitors, the company could be charged with:
10. It is the responsibility of ___________________ to determine the ethical approach to setting prices so consumers find value and the firm can make a profit.
11. For a price skimming strategy to work, the product or service must:
12. In addition to merchandise and payments, information flows throughout a supply chain. Which of the following is NOT a good characterization of the flow of information in a supply chain?
13. International supply chains add layers of complexity to the flow of information, merchandise and payments. Neiman Marcus has been able to develop expedited shipments through customs, which gives it an advantage in having the most up-to-date merchandise, by _____________________.
14. Today, when a customer orders merchandise from an online vendor, he or she immediately receives a confirmation message by e-mail. Usually within a day or two, a second message arrives stating that the order is in the mail. This is a type of a(n):
15. If two companies use an electronic data interchange (EDI) to negotiate prices, specify product details, display pictures of new products, and offer sales promotions, the EDI is being used for the ____________ function in the four P's of marketing.
16. An effective CPFR system manages:
17. _______________ have dramatically reduced the time and labor associated with checking and receiving merchandise.
18. At the BMW plant in Spartanburg, South Carolina, suppliers deliver parts every four hours when the plant is in operation and are responsible for removing any packaging or pallets used to deliver their products. BMW uses a ______________ inventory control system.
19. After installing a(n)_______________ in their JIT system, Chocolate Tree, a retail chocolate store, was able to reduce lead time between the recognition that an order needed to be placed and the arrival of the needed merchandise.
20. With more frequent shipments associated with QR systems, a retailer is:
21. RFID offers the participants in the supply chain a powerful tool for tracking inventories and reducing handling. The main reason why it has NOT BEEN more widely adopted is:
22. One of retailers' most fundamental activities is providing the right mix of merchandise and services.
A) True
B) False
23. Retailers like Wal-Mart, Home Depot, and Kroger dictate to their suppliers all of the following EXCEPT:
24. Some companies want to get its products into as many outlets as possible, understanding that the more exposure it gets, the more of its products it will sell. If this is consistent with the company's overall strategy, it will choose __________________.
25. Retailers that offer a broad variety of merchandise, limited services and low prices are known as ______________________.
26. Category killers are also known as:
27. Many retail golf stores have driving ranges, some with visual imaging of famous golf courses. These driving ranges allow:
28. Which of the following retail stores would emphasize personal selling the most as part of the firm's promotional efforts?
29. Traditionally, retailers treated all their customers:
30. Jordan directs her salespeople to increase their "share of wallet." Jordan is directing her salespeople to:
31. Because the Internet offers little opportunity to touch, feel or try on merchandise before purchasing it, on-line retailers must addresses customers' need by ______________.
32. ______________________ is the term used to describe when retailers use some combination of stores, catalogs and the Internet to sell merchandise.
33. Which of the following is NOT one of the reasons a firm might employ electronic channels in multichannel retailing?
34. As the old cliché claims, the three most import things in retailing are:
35. Though a picture may be worth a thousand words, the most important facet of encoding is not what is received but what is sent.
A) True
B) False
36. If there is a difference between the message that is sent and the message that is received, it is probably due to noise.
A) True
B) False
37. Even the best marketing communication can be wasted if the sender does not gain the attention of the consumer.
A) True
B) False
38. "Top-of-mind awareness" is when consumers indicate they know the brand when the name is presented to them.
A) True
B) False
39. Commercial speech is defined as anything contained in a commercial.
A) True
B) False
40. Gerald knows which IMC communication channels are available and knows how he will measure the results of his IMC efforts. To implement his IMC efforts, Gerald also needs to:
41. The right communication channel to use in IMC is:
42. The sender of an IMC message hopes the receiver is:
43. National manufacturers and retailers pay a service company to monitor television ads around the country to ensure that their ads are seen in their entirety during the time frames that had been purchased. This service company helps avoid the IMC noise problem associated with:
44. Which of the following is NOT one of the steps in the AIDA model?
45. The IMC communications process:
46. Integrated marketing communications include all of the following except:
47. New technologies like PDAs, podcasts, and cell phones allow greater potential for ___________________ IMC efforts.
48. Companies can gain a competitive advantage using the Internet to:
49. Research has shown that IMC can make communications expenditures more effective and efficient by:
50. Competitive parity, percentage-of-sales, and affordable budget are types of ________________________ IMC budgeting.
Click here for the solution: Cost-based pricing assumes costs
